Stationary Package

Stationary Package

When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.

• the printed pieces that a company utilizes for communication purposes 
• business card, letterhead and envelope

Letterhead: a printed piece of paper used to send letters, memos, etc.

Includes:

• logo
• company name
• company address
• phone number
• fax number
• wed address

Design tips

• must be 8.5 x 11 in the US
• must be vertical orientation 
• must leave room to write the letter, memo, etc. big empty space in the middle
• check for accuracy
• check for unity.... continuity among other pieces

Envelope: 

• logo
• company name
• company address

Design tips

• must be 9.5" x 4.125'
• horizontal OR vertical orientation
• must leave room for recipient's address and stamp
• check for accurcy
• check for unity.... continuity among other pieces
• the closer you go to the edge, the more expensive. 

#17 Research and Inspiration

Logo Trends

• More unusual shapes are being used rather than the normal squares, circles, and triangles
• More and more people are incorporating buttons and speech bubbles into their designs
• People are using grays and brows instead of plain old black because it is more sleek 
• Different shades of greens are used for environmental designs 

I like this logo because although it doesn't have any words it's so simple that it is easily recognizable and memorable. 

I like this design because it is simple yet it has the hammer combined with the H in handy. 

I like this combination mark because you can clearly tell that it is a burger. The red letters act as the meat while the yellow is supposed to be a bun.

Logotype

Logotype: (LOGO) a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to air and promote instant public recognition 

• numerous inventions and techniques have contributed to the contemporary logo (Egyptian Hieroglyphics)
• as printing decreased, literacy rates increased, and visual styles changed, the Victorian decorative arts lead to an expansion of typographic styles and methods of representing businesses. 
• the visual simplicity and conceptual clarity were the hallmarks of Modernism as an artistic movement formed a powerful tool set for a new generation of graphic designers
• LESS IS MORE
• modernist-inspired logos proved successful in the era of mass visual communications ushered in by television, improvements in printing technology, and digital innovations
• Logo design is an important area of graphic design, and one of the most difficult to perfect
• this is because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition 
• real people in real life situations do not stare at and analyze logos
•  they just "see" it... and a quick glance will not be enough to get all the details in a complex logo
• a logo needs to be simple, but have enough personality that it stands out in a crowd

5 Principles of Effective Logo Design

1. simple (easily recognizable) 
2. memorable (simple yet appropriate) 
3. timeless (will it still be affective over time; not overly trendy) 
4. versatile (needs to work on a variety of media) 
5. appropriate (intended audience) 

Is your logo still effective if printed in...

• in one color
• in reverse color
• the size of a postage stamp
• as a large billboard

Four Color Process (CMYK)
-technique for printing with full color. The four colors reproduce all colors of the spectrum when mixed in proper proportion. Also called full color printing


Spot Color
-method of specifying and printing colors in which each color is printed with its own ink. Effective when the printed matter contains only 0one to three different color, but it becomes prohibitively expensive for more colors. 
-Pantone Matching System: everyone and every printer uses these colors only when trying to design with spot colors 


Remember:

• Colors also tend to follow trends but be careful when designing something that is meant to last a long time
• Keep your color palette to two or three. Too many colors will increase your cost of production. As will it may cause a chaotic design. 

Combination Mark: the text and a symbol/icon that signifies the brand image that you wish to project for your company or organization