Vocabulary

Target audience: 
The specific group of people that your idea or message is directed to 


Message: 
The idea or thought that is trying to be portrayed by an image or icon


Work ethic: 
The traits that an employee should posses in order to complete tasks properly. For example being on time for deadlines, having a good attitude towards coworkers, wanting to always do better or try harder. etc..


Employability skills: 
The skills needed by the employee in order to get, keep, and do a job properly. Some include punctuality, safety, good attendance, appropriate attitude. response to stress, work quality, etc.. 


20/20 Rule:
For every twenty minutes spent looking at the computer screen, you should look away and stare at something for twenty seconds. (prevents from straining your eyes)


Right-To-Know Laws:
The law that requires an employer to make all employees aware of possible hazards or safety concerns in a work place



Icon:
A symbol that represents an object  

Vector-based graphics: 
graphics made up of paths that have starting and ending points rather than pixels

Specs/specifications of a project: 
The requirements or the specific way a job should be done in order to be correct

Guidelines:
Lines or rulers that show increments so you know where to draw or what area to stay within

Extensions:
The way a document is saved (.ai .png .psd)
Contextual menu: 
Could be called a "pop out menu" or "pop up" right click
Clipping mask:
a shape you are for example going to clip your photo on meaning that you are going to have your photo take the shape of your mask


Hue:
A color or shade

Primary colors:
Red, yellow, blue (cannot be made by mixture).

Secondary colors:
Orange, Green, Purple (made by mixing 2 primary colors).

Tertiary colors: 
Red-orange,  yellow-orange,  yellow-green,  blue-green (made by mixing 1 primary with 1 secondary).

Neutral colors:
Beige, ivory, taupe, black, gray. white

Continuous tone image:
where each color at any point in the image is reproduced as a single tone, and not as discrete halftones, such as one single color for monochromatic prints, or a combination of halftones for color prints.

Resolution:
Used for pixel count in digital imaging

File size:
How big or how much the file hold

Ligature:

a structure when two identical letters seem to combine together

Ampersand:
The & sign

Small caps:
A smaller point size of a capitol letter

Lowercase:
The regular version of a letter (asdfg)

Uppercase:
The capitol version of a letter (ASDFG)


Flush Left:
aligned to the left


Flush Right:
aligned to the right


Center: 
each line is centered on the center axis (formal feel)


Justified:
aligned on the left and on the right


Small Caps:
Capital letters than align at the waist line


Lining:
all align horizontally. (uniform)

Non-lining:
small body size plus ascenders and descenders

Leading:
The space in between lines of type

Margins:
The extra white space on the top, bottom, and sides of the page. (The important features stay inside of the margins.)

Concept:
an idea; something formed in one's mind

Final product:
the end results

Thumbnail: A quick sketch to get your thoughts out of your head and onto paper




Initial Cap: a larger decorative capital letter at the beginning of text/paragraph