Stationary Package

Stationary Package

When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.

• the printed pieces that a company utilizes for communication purposes 
• business card, letterhead and envelope

Letterhead: a printed piece of paper used to send letters, memos, etc.

Includes:

• logo
• company name
• company address
• phone number
• fax number
• wed address

Design tips

• must be 8.5 x 11 in the US
• must be vertical orientation 
• must leave room to write the letter, memo, etc. big empty space in the middle
• check for accuracy
• check for unity.... continuity among other pieces

Envelope: 

• logo
• company name
• company address

Design tips

• must be 9.5" x 4.125'
• horizontal OR vertical orientation
• must leave room for recipient's address and stamp
• check for accurcy
• check for unity.... continuity among other pieces
• the closer you go to the edge, the more expensive. 

#17 Research and Inspiration

Logo Trends

• More unusual shapes are being used rather than the normal squares, circles, and triangles
• More and more people are incorporating buttons and speech bubbles into their designs
• People are using grays and brows instead of plain old black because it is more sleek 
• Different shades of greens are used for environmental designs 

I like this logo because although it doesn't have any words it's so simple that it is easily recognizable and memorable. 

I like this design because it is simple yet it has the hammer combined with the H in handy. 

I like this combination mark because you can clearly tell that it is a burger. The red letters act as the meat while the yellow is supposed to be a bun.

Logotype

Logotype: (LOGO) a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to air and promote instant public recognition 

• numerous inventions and techniques have contributed to the contemporary logo (Egyptian Hieroglyphics)
• as printing decreased, literacy rates increased, and visual styles changed, the Victorian decorative arts lead to an expansion of typographic styles and methods of representing businesses. 
• the visual simplicity and conceptual clarity were the hallmarks of Modernism as an artistic movement formed a powerful tool set for a new generation of graphic designers
• LESS IS MORE
• modernist-inspired logos proved successful in the era of mass visual communications ushered in by television, improvements in printing technology, and digital innovations
• Logo design is an important area of graphic design, and one of the most difficult to perfect
• this is because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition 
• real people in real life situations do not stare at and analyze logos
•  they just "see" it... and a quick glance will not be enough to get all the details in a complex logo
• a logo needs to be simple, but have enough personality that it stands out in a crowd

5 Principles of Effective Logo Design

1. simple (easily recognizable) 
2. memorable (simple yet appropriate) 
3. timeless (will it still be affective over time; not overly trendy) 
4. versatile (needs to work on a variety of media) 
5. appropriate (intended audience) 

Is your logo still effective if printed in...

• in one color
• in reverse color
• the size of a postage stamp
• as a large billboard

Four Color Process (CMYK)
-technique for printing with full color. The four colors reproduce all colors of the spectrum when mixed in proper proportion. Also called full color printing


Spot Color
-method of specifying and printing colors in which each color is printed with its own ink. Effective when the printed matter contains only 0one to three different color, but it becomes prohibitively expensive for more colors. 
-Pantone Matching System: everyone and every printer uses these colors only when trying to design with spot colors 


Remember:

• Colors also tend to follow trends but be careful when designing something that is meant to last a long time
• Keep your color palette to two or three. Too many colors will increase your cost of production. As will it may cause a chaotic design. 

Combination Mark: the text and a symbol/icon that signifies the brand image that you wish to project for your company or organization

16: Research and Inspiration

What are infographics?Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphicspresent complex information quickly and clearly,  such as in signs, maps, journalism, technical writing, and education.

I also really liked the one Mrs. Dayton had picked because it's fun and entertaining yet gets the point of a timeline across. I thought it was really creative that they used a candy land theme; it got my attention and directed me throughout the graphic

I love this info graphic because it uses an actual road to show the traffic and then has the little graphics or symbols numbered so that we can read about them off to the side. It's not too crowded and it flows really easily.

15: Research and Inspiration

An illuminated manuscript is a manuscript in which the text is supplemented by the addition of decoration, such as decoratedinitials, borders (marginalia) and miniature illustrations. (wikipedia) 

I liked this one because the page was very organized and inline. The border isn't exactly plain but it's simple enough that the focus is evenly distributed

I like how the text used unity/variety by keeping all the text in the same font, size and color and then making an X by coloring some letters yellow

14: Research and Inspiration

I like this design because when I first looked at I immediately started from the top left and made my way down the page in a "Z" shape without even meaning too. It's simple yet gets the point across.

I like the use of the diagonal zig zag lines  and how they lead the eye into the main object/ text

Visual Organization

Eye Movement 

• not directing the audience through the design is misdirecting them 
• the typical eye moves left to right and top to bottom 
• controlling the eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye 
• the eye tends to gravitate towards areas of complexity first. in pictures of people, the eye is always attracted to the face and particularly the eye 
• light areas of a composition will attract the eye, especially adjacent (next to) to a dark area 
• diagonal lines or edges will guide eye movement 
• optical center: the spot where the human eye tends to enter the page. optical center is slightly above mathematical center and just to the left 
• it takes a compelling element to pull your eyes away from this spot
• Z Pattern: our visual pattern makes a sweep of the page, generally in the shape of a "Z"
• Effective page design maps a viewer's route through the information. The designer's objective is to lead the viewer's eye to the important elements or information. 

Fonts

• no more than 2 fonts in one composition 
• make sure they compliment each other
• avoid all caps 
• choose the right font to fit the tone of your project
• do not overuse fancy or complicated fonts (scripts and calligraphy)
• www.typography.com/email/2010-03/index.HTML

Visual Hierarchy:

• Establishes focal points based on their importance to the message that's being communicated 
• A crucial part of the design process is to establish an order of elements, a visual structure, to help the viewer absorb the information provided by a design 

To Establish Visual Hierarchy ask yourself...

• what do I want my viewer to look at first
• what do I want my viewer to look at second, third, fourth, etc..

The Grid:

• a way of organizing content on a page
• uses any combination of margins, guide lines, rows and columns.
• instituted by modernism (1950s)
• can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
• distinct set of alignment based relationships
• every design is different; therefore every design will require a different grid structure....one that addresses the particular elements within the design 
• a grid is used to help clarify the message being communicated and to unify the elements