Define principles of design?
-Concepts used to arrange the structural elements of a composition
What do the principles of design affect?
-The expressive content or the message of the work.
What is the principle of repetition?
-Repeating some aspect or element of the design throughout the entire document.
Describe ways that the principle of repetition helps the composition/audience?
-Makes the composition seem active, helps the reader navigate through the piece, and helps unify and strengthen by tying together separate parts.
What are ways that you can incorporate repetition into your designs?
-Bold font, thick line, certain bullet, color, design element, particular format, spatial relationship (anything the reader will visually recognize)
What should you avoid when working with repetition?
-Repeating so much that it becomes annoying or overwhelming
What is the principle of proportion/scale?
-The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
-The human body
How can the principle of proportion/scale be used as an attention getter?
-Unusual or unexpected scale
What is the principle of balance?
-Distribution of heavy and light elements on a page
Which kinds of elements/shapes visually weigh heavier/greater?
-Large elements look heavier than smaller elements. Irregular shapes bear greater weight than regular shapes
What is another name for symmetrical balance?
-Formal Balance
Define symmetrical balance?
-When the weight of a composition is evenly distributed around a central vertical or horizontal axis
What is another name for asymmetrical balance?
-Informal balance
Define asymmetrical balance?
-When the weight of a composition is not evenly distributed around a central axis
What is the principle of emphasis?
Stressing of a particular area of focus
What happens to a design that has no focus?
-Nothing stands out
What is a focal point and how is it created?
-Area where the tends to go first
How many components of a composition can be a focal point?
-One
What ways can emphasis be created in a design?
-Change in directions. size, shape, texture, color, tone, line
What is the principle of unity?
-The wholeness of a composition
What three ways can unity be obtained? 1. Put the objects close to one another
2. Make things similar using similar textures, colors, shapes
3. Direct vision by a line that travels around the design
What is the principle of variety?
-THe differences and diversity, what makes a work of art interesting
What ways can a designer add variety to a design?
-Vary textures, color, and shapes, and alter their contrast, tone and intensity
Why is it important to find the right balance between unity and variety?
-Too much unity can be boring, too much variety can look chaotic
What is figure?
-A form, silhouette, or shape
What is another name for figure?
-Positive space
What is ground?
-The surrounding area around figure
What is another name for ground?
-Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
-The abstract relationship between visual elements
Why must a designer consider the composition as a whole?
-The image will be partially designed
What is the principle of rhythm?
-Continuity, recurrences, or organized movement in space and time
How is rhythm achieved?
-Through the orderly repetition of any element, line, shape, value, tone, texture
What three ways can rhythm occur in design?
1. When the intervals between the elements are similar in size or length
2. With a more organic or flowing sense of movement
3. With a sequence of shapes through a progression of steps
How does rhythm help a composition/ design?
-Helps move the viewers eye through a layout directly or subtly
What is the principle of contrast?
-When two related elements are different
How can contrast help a design?
-Draws viewers eye into the piece
What is wrong with having too much or too little contrast?
-Too much is monotonous and boring, too much is confusing
What is the key with working with contrast?
-Make sure differences are obvious
What are some common ways of creating contrast?
-Differences in size, value, color, type, shape, texture etc
No comments:
Post a Comment